Bysmart
Strategy
Scope of the project
The problem - No better exposure on the reasonable amount to be spent on products or services.
Impact of which is - paying ridiculous amount of money and conned by agents.
Affects - Folks who are new to a place.
Ideal solution should assist user to handle their daily chaos effectively while being assisted with the relevant data and services.
Impact of which is - paying ridiculous amount of money and conned by agents.
Affects - Folks who are new to a place.
Ideal solution should assist user to handle their daily chaos effectively while being assisted with the relevant data and services.
Discover
Mind Mapping, Competitive Analysis, User Research, Ethnography Contextual Inquiry
Mind Mapping
Competitive Analysis |
In the present market JustDial and Sulekha.com are the major competitors
Problems with the present system How genuine are the services offered ? Emotions : Confusion, Clueless |
Target Group |
The set of people who usually comes under this group are
•Students staying in flats without guardian - Age Group 18-23 • Working People (Bachelors) - Age Group 24-28 •Newly shifted to a city |
Analysis
Understanding the user and his/her needs.
On interacting with the target users, a new observation is made. Problems faced is gender biased; Men usually face difficulty in managing the house management and women mostly hardware related work. The common dot connecting all of them is no exposure as they are new in town.
Why
• Communication Barrier
• No proper knowledge/Exposure
• Very lazy to enquire people
Impact of which is
•They end up paying large amount of money
• Communication Barrier
• No proper knowledge/Exposure
• Very lazy to enquire people
Impact of which is
•They end up paying large amount of money
Ideation
Conceptualization, Information Architecture, Sketches
Information Architecture
Sketches - Conceptualization
Design
Wireframing and prototyping